Jennifer Herrema has been a part of the Volcom family with her music, fashion intuition, styling and most importantly designing denim for many years. The past few years, when Fall comes around we get excited to get our hands on pairs of Jennifer’s limited edition jeans in collaboration with Volcom. This season she’s created a unique JJ Bootlegger flare skinny jean with USA flag detail on the butt as well as her JJ Varsity Jacket all under the Volcom Brand Jean label (VBJ). These pieces are made with pride in the USA and composed of the highest quality of denim with care given to every little detail. Before the product hits the floor and prior to the campaign being spread across magazine pages we wanted to give you an exclusive sneak peak of her very own VBJ shoot. Jennifer brought in a close friend to be the main model of the shoot and styled and directed the vision for what you see…. Enjoy!
Jennifer’s VBJ product will be available at shop.volcom.com as well as finer retailers globally in July.
Photos by Gary Copeland
Styled by Jennifer Herrema
Roosevelt Hotel, Los Angeles // April 2012
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