http://www.youtube.com/watch?feature=player_embedded&v=G_ZQ05s-ajk

Introducing USA-made Cone Mills’ patented S GENE denim featuring controlled stretch with true recovery, premium durability and superior wear-ability. Volcom Brand Jeans that offer S GENE technology are the strongest, most comfortable and resilient that we have ever offered.

“I wear sweats at night, I feel like I’m wearing sweats in the day now…” -Caswell Berry

“I have brutalized those jeans… I have skated them to death… It’s the only pair of jeans I’ve skated in since I was given them, they held up so well.” -Geoff Rowley

Head to http://www.volcom.com/sgene for more info.