While Volcom is predominantly seen as a ‘riding’ brand, for skaters, surfers and snowboarders, our DNA is also strongly rooted in art, music and film. Essentially, our brand identity is “inspired by creative spirit” and all things radical.
In collaboration with Now! Bali magazine, we showcase our creative team at Volcom Indonesia and how they have merged the brand’s creative spirit and the Balinese culture into our collection called Bali Inspired.
This unique line features Bali inspired art, iconography and styles. Whilst some may see them as simple tees, others will appreciate both the cultural and artistic elements that have gone into creating these articles of clothing, a special creation made just exclusively for the Bali market.
We introduce two of our creative geniuses behind this artistic collection:
I MadeSadnyana, Creative Manager (Legend)
Pak Made is a philosopher and a legendary artist. Steeped in Balinese wisdom, he is a spiritual leader, constantly directing his team to explore new ways of expression, both artistically as well as spiritually. In fact, he tells us that in Bali “art and religion are the same”, because they both come from a place of sincerity. They are both expressions coming from within; a true Balinese artist expects nothing when he or she creates, it is a pure act of expression. Essentially, arts are a part of life here on the island.
We call him a ‘legend’ because he was one of the original team when Volcom Indonesia began in 1996. So, Pak Made grew within two spaces, the Volcom culture and his own Balinese culture. With that he recognized the potential synergy between the two, finally resulting in them merging together for the Bali Inspired collection.
Wayan BayuAdhy Wiguna, Sr. Graphic & Illustrator
Bayu is your typical artist. Focused, with an acute attention to detail; gentle with a subtle shyness. It is by Bayu’s hand that Pak Made’s concepts can come to reality.
Immensely talented, Bayu is an example of Bali’s creative future. Skilled in both drawing on paper as well as digitally, he has perfected his own version of the traditional Balinese Kamasan style as well as other Balinese iconography, such as Barong or Rangda masks often used in classical paintings. What Bayu represents is an ideal modernisation of Bali’s culture, one foot in the past and one in the present, keeping themes interesting for today’s generation so that history is never lost.
His way of bringing classical images into today’s world ranges anywhere from putting Rama and Shinta on a surfboard to colorizing a mask with vibrant hues and flair. This way, they remain quintessentially Bali but are relevant and attractive for the current era. Without a doubt, he is a cherished member of the Volcom artist family.
Whilst both Pak Made and Bayu may see their work as fun and ways to express themselves, these Volcom artists are really doing more than that. With their work, they are putting Balinese art and culture at the forefront, giving a space for it to thrive and be popular in a modern era.
The Bali Inspired collection is available at finer Volcom retailers and authorized dealers in Bali.